Saraya Co., Ltd. is announcing a new product line up, arau.baby + (arau.baby Plus), which joined the arau. series family of additive-free natural home, body and baby care products this March. arau.baby + takes the concept of gentle plant ingredients...

We are pleased to announce the new release of Kitchen Alpet in March 2014. Kitchen Alpet is an environmentally friendly alcohol sanitizer made from natural ingredients for household use. Alpet has been used in the food sanitation field for years because...

SARAYA is proud to announce the release of the new washroom amenity lineup, Sanilavo. We have already showcased the lineup in exhibitions such as ISSA/Interclean Amsterdam and received a favorable reception. We are very pleased to finally release Sanilavo. Sanilavo...

We are pleased to announce the launch of a limited edition package and a year-long campaign to celebrate the 50th anniversary of the Yashinomi Detergent in Japan, our signature detergent that is gentle to hands and the environment, starting on April...

Saraya Co., Ltd. is pleased to announce the launch of six eco-bags with original designs in order to help reduce plastic waste and create a global sustainable society. SARAYA, which has been working on various social problems over the years such as...

Lakanto has officially debuted in India, the second most populated country in the world, bringing a sugar substitute that doesn’t compromise any flavor in order to be healthy to a country where diabetes has become a problem over time.  Lakanto...

Saraya Australia and New Zealand, which started officially selling Lakanto in the new ANZ packaging in August, is advancing at full speed, increasing the number of places where you can buy your favorite sweetener. Apart from the official Lakanto...

We are pleased to announce the new release of Happy Elephant Laundry Liquid in March 2014, a highly biodegradable detergent formulated with a unique, groundbreaking natural cleansing agent known as "sophorolipid". It is safe to wash clothes for people...

We are pleased to announce the new release of Happy Elephant Toilet Cleaner and Bathroom Cleaner in September 2014. Happy Elephant is a series of highly biodegradable petroleum-free detergents formulated with a unique, groundbreaking natural cleansing...

We are happy to announce the launch of Curclean PG Guard Medicinal Toothpaste, a medicated toothpaste made with curcumin. Periodontal diseases are said to be the largest infectious disease in human history,  with 80% of those between their 30s...

SARAYA is pleased to announce the release of the new no-touch foam soap dispenser ELEFOAM2.0. SARAYA has been the pioneer of handwashing since 1952 when we developed Japan's first antibacterial liquid soap and its dispenser. Over 60 years after that,...

We are pleased to announce the launch of Jojoble’s Body Oil and Hair Oil, natural cosmetics containing Egyptian Golden Jojoba Oil, and other natural ingredients such as camellia oil. Both products are made from Egyptian jojoba that grows under its...

At SARAYA, while developing infection prevention solutions in both the medical and food fields, we noticed the effectiveness of collagen peptides (marine oligopeptide) for recovering from skin injuries such as bedsores.  Using this research,...